Digital Marketing
LACOSTE X POLAROID
LACOSTE X POLAROID is a campaign by Lacoste that happened in 2022. For this assignment, I used Photoshop to create posters, social media posts and redesign the website to showcase the campaign based on our creativity. Furthermore, I created a pop up shop using Sketch Up PRO.
Website Carousel
This is one side of the website carousel. I made the background black and white with colourful stripes coming down not completely to show the process of allowing colours back into our lives.
The other side of the website carousel shows how fun life can be if we add colours into it thus the amount of colours added into this side was much more than the other.
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Putting the camera in the middle plays a big role in representing the Polaroid brand during this campaign. The full image of the camera coming together helps to create “two worlds combining”
Instagram Stories
The Instagram stories will focus on what is trending within the app and will showcase the items that can catch the eyes of viewers when it is being promoted to everyone. The designs will be kept simple so that it can stand out behind the colourfulness and allows viewers to have an easy time looking at what they’re interested in without being distracted.
Facebook Posts
The facebook promotion will showcase the collection merchandises that is being sold. The posts will be kept simple so that customers and viewers can have a good look on what is being sold.
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The Launch Event images will be kept minimal so as to not spoil the whole collection and also colourful to represent the collaboration and what is to come from the collab.
Posters
The posters will be placed in the store and will showcase the models putting on the items with fun and creative poses for a “fresh look”. This allows customer to get the vibe of the products as well as the collaboration. The posters will be fun and funky to attract the attention of the customers.
Pop Up Store
For this pop up store, I take inspiration from polaroids itself with the way they use white spaces around polaroids whilst the center revolves on the coloured things. Not only that, the visual aesthetics are inspired by the 90s retro colours and Memphis Milano designs with postmodern furniture, lighting, fabrics, carpets and more. The design features colorful and abstract decoration as well as asymmetrical shapes, sometimes arbitrarily alluding to exotic or earlier styles and designs which draws me but also I feel would fit the style of the Lacoste x Polaroid collaboration as its goal is to give colourful and retro vibes with its clothing.