E-Commerce & Digital Marketing
BOLSAS
Bolsas is a brand that I created for an assignment in collaboration with Singapore Airlines, KrissShop using their unwanted fabrics to remake items out of it. Using I created multiple campaign images to support my brand and even produced a product mock up.
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Purpose
We are your one stop convenient shopping place that provides you with quality bags and wallets for you or for your friends. With our simple yet trendy look, you will never look out of style with our bags especially in the airport.
Our trendy bags and wallets are definitely a perfect gift for your friends, family or ever yourself. Even as a last minute gift too!
In collaboration with SIA, our products are made of their unwanted items, incorporating them into our products as part of our sustainability movement.
ONBOARD, BOLSAS
The campaign ONBOARD, BOLSAS is more of an introduction of the brand to its audience encourages them to travel around the world stress free during this upcoming holidays especially since school is out, experience a new way of packing with our travel friendly and lightweight collections.
Using photoshop I edited these images to be used for BOLSAS Instagram posts helping to introduce the brands campaign and collection to users.
IN BLACK
The campaign ONBOARD, BOLSAS is a black friday campaign where not only do we participate in the black friday sale but also encourage its audience to join them in dressing up in black clothings to show appreciation for the colour black for its simplicity and versatile character. As our collections sells all black coloured products, we will use the black friday to promote our only black coloured collection.
We would be doing a event which users that follows the brand on instagram can join in where they post themselves in an all black stylish outfit and be able to stand a chance in winning free product from our brand. We would also be posting promotional codes on our story which users can use when they check out our product in the krisshop website.
BACK TO BLACK
The campaign BACK TO BLACK is to reintroduce the brand and products = again for the new year. Since our brand only sells black coloured bags, it would make sense for the campaign to be called BACK TO BLACK to show that they should be coming back or coming to us. We would be giving discount codes for when they purchase our items as it is a new years sale. To stay relevant with our followers and connected we would use the features on the instagram stories like polls, “ask me anything” functions where we can get feedback from our followers on what they want to know and what they want from us.
