GEMINI : LOOK INTO YOURSELF

FINAL YEAR PROJECT

GEMINI IS A BRAND I CREATED FOR TEMASEK POLYTECHNIC FINAL YEAR PROJECT FOR THE COURSE RETAIL MERCHANDISING. COMPLETED IN YEAR 2024.

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Gemini is a contemporary streetwear womenswear brand that celebrates the versatility and adaptability of modern women. Our collection is designed to empower individuals to express their ever-changing moods and aesthetics through garments that can be effortlessly transformed with a simple accessory trim zipper adjustment.

Brand Concept

This concept delves into the idea that how we see ourselves in the mirror may not always align with our true essence, and the desire to transform ourselves until we find satisfaction within.

The collection serves as a reminder that true satisfaction lies not in conforming to societal expectations but in embracing one's unique essence and expressing it boldly through fashion.

The majority of the clothing in both collections feature a tailored, fitted cut, enhancing the wearer's silhouette. However, to capture the essence of street style, the brand also offers a selection of garments with a looser, baggy, and straight cut, lending an edgy aesthetic. Notably, the versatility of both collections allows for effortless mix-and-match possibilities, enabling individuals to create unique and personalized looks.

Inspiration

Gemini draws inspiration from the captivating interplay between mirrors and reflections. It shows how we perceive ourselves in the mirror may not always align with our innermost emotions, and explores the transformative power of fashion in shaping our self-expression and self-acceptance.

However, as wearers engage with the collection, they discover that each garment serves as a metaphorical mirror, allowing wearers to modify their appearance and experiment with different styles. This interactive aspect of the collection represents the desire to change oneself here and there until satisfaction is found.

Vision

At Gemini, our mission is to empower modern women to embrace their versatility and adaptability through our womenswear collection. By creating a collection that offers versatility, transcends perceived limitations, and encourages self-expression, we can provide individuals with clothing that truly reflects their multifaceted personalities. The challenge lies in finding innovative design solutions that seamlessly blend style, functionality, and personalization, ultimately empowering wearers to go beyond what they see in the mirror and embrace their true selves through their clothing choices.

Mission

Our vision is to revolutionize the way women interact with their wardrobe, making fashion a truly personal and empowering experience. By offering garments that can be easily customized and transformed, we encourage customers to invest in key pieces that can be adapted to suit various styles and moods of the customer promoting longevity in wardrobe choices.

Our USP

Unique Selling Points

Mirrored Graphics (ect.Top)

This collection features garments adorned with a unique design element: non-readable words that appear cryptic and indecipherable when looked at directly. However, when viewed through a mirror, these words magically flip and align, revealing empowering messages that promote body positivity and self-acceptance.

The non-readable words serve as a metaphor for the complexities of self-perception, reminding wearers that true understanding often requires a shift in perspective.

Transformative (ect.Pants)

This collection features some garments that has a 2 in one look. Some garments can be changed to create a different feel and look based on what you want.

Our collections features and makes use of zippers as from of accessory that can be used to adjust a garment. With its zip and unzip mechanism users can use the zippers and adjust how they want their garments to be “exposed” or to be covered.

NUR WARDINA